Fern Atkinson
Brand & Marketing | Strategy & Execution
Over Fern
A good brand strategy is about knowing why your brand exists and what your value is to the world. Then delivering that value in a creatively engaging way to stand out and resonate with potential customers. This is so, not only do they purchase from you, but you bring them joy, happiness and love, so that they LOVE the brand back and become a loyal returning customer. That is where the magic happens. This ‘magic’ mixed with a clear organised structure and execution plan is how I can help you build long-term sustainable growth for your business.
Areas that can be included in brand strategy (You can choose as many areas as you need help with):
Competitive difference
Audience definition
Positioning - who you are and how to tell your story
Core value definition
Creative direction
Tone of voice
Quick ‘fixes’...
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